Success Express Webinar: Maximize your Business Expo Experience
Date and Time
Wednesday Apr 10, 2024
9:30 AM - 10:30 AM EDT
Best practices for a successful event as an exhibitor or an attendee.
This Success Express workshop is designed for both exhibitors and attendees at the Business Expo, or anyone who is planning for a trade show, market, or other event. In this workshop we’ll discuss best practices for maximizing your experience and your return on investment at the event.
The Business Expo is an opportunity to make great business connections and develop strong relationships with key decision makers. In this workshop we’ll talk about best practices for creating an engaging, and successful Business Expo experience for you and your company.
You’ll leave the workshop with practical tips and strategies for:
Guest Speaker: Lara Zelman, Lara Zelman Marketing
Lara Zelman is an experienced marketer, creative thinker, and food enthusiast dedicated to helping entrepreneurs and small businesses build and sustain a relationship with their customers to drive growth.
With almost 20 years experience working in marketing and communications in the non-profit, higher education, and small business sectors, Lara thrives on crafting integrated marketing strategies designed to increase leads, drive engagement, and develop loyal brand advocates.
Lara Zelman Marketing combines Lara’s lifelong passion for marketing and food. With both a business marketing degree and a Master of Liberal Arts degree in Gastronomy from Boston University, she is able to bring a holistic view to help clients build their brands and create strong relationships with their customers. Lara works with clients to create actionable marketing strategies, optimize communications plans, write engaging content, organize event marketing opportunities, and more. She offers a Market Ready Marketing strategic consulting package designed to help small businesses who are selling at markets, pop-ups, expos, and fairs.
Lara is also involved in a number of non-profit initiatives. She serves as Secretary of the Board of Directors for the Layla Lynn Bober Memorial Foundation. In this role she manages the foundation website, social media, email marketing, and plans the annual golf tournament. Lara is the treasurer for the Boston Alumnae Chapter of Gamma Phi Beta Sorority and the co-chair of the Family Social Action Group at her temple.
When she’s not talking marketing or food, you’ll find Lara at the hockey rink coaching her kids’ teams, volunteering making meals for food insecure families, or cooking up a new recipe in her own kitchen. She lives in Framingham with her husband and two kids.
This Success Express workshop is designed for both exhibitors and attendees at the Business Expo, or anyone who is planning for a trade show, market, or other event. In this workshop we’ll discuss best practices for maximizing your experience and your return on investment at the event.
The Business Expo is an opportunity to make great business connections and develop strong relationships with key decision makers. In this workshop we’ll talk about best practices for creating an engaging, and successful Business Expo experience for you and your company.
You’ll leave the workshop with practical tips and strategies for:
- Pre-event preparation for exhibitors and attendees
- Maximizing conversations and interactions between exhibitors and attendees
- Post-event follow-up to develop and nurture ongoing relationships
Guest Speaker: Lara Zelman, Lara Zelman Marketing
Lara Zelman is an experienced marketer, creative thinker, and food enthusiast dedicated to helping entrepreneurs and small businesses build and sustain a relationship with their customers to drive growth. With almost 20 years experience working in marketing and communications in the non-profit, higher education, and small business sectors, Lara thrives on crafting integrated marketing strategies designed to increase leads, drive engagement, and develop loyal brand advocates.
Lara Zelman Marketing combines Lara’s lifelong passion for marketing and food. With both a business marketing degree and a Master of Liberal Arts degree in Gastronomy from Boston University, she is able to bring a holistic view to help clients build their brands and create strong relationships with their customers. Lara works with clients to create actionable marketing strategies, optimize communications plans, write engaging content, organize event marketing opportunities, and more. She offers a Market Ready Marketing strategic consulting package designed to help small businesses who are selling at markets, pop-ups, expos, and fairs.
Lara is also involved in a number of non-profit initiatives. She serves as Secretary of the Board of Directors for the Layla Lynn Bober Memorial Foundation. In this role she manages the foundation website, social media, email marketing, and plans the annual golf tournament. Lara is the treasurer for the Boston Alumnae Chapter of Gamma Phi Beta Sorority and the co-chair of the Family Social Action Group at her temple.
When she’s not talking marketing or food, you’ll find Lara at the hockey rink coaching her kids’ teams, volunteering making meals for food insecure families, or cooking up a new recipe in her own kitchen. She lives in Framingham with her husband and two kids.
Location
Zoom Meeting
Fees/Admission
FREE for Chamber Members
Non-Members: $50 (must pay with credit card)
Contact Information
Carlene Covino
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Event Sponsors
Presenting Sponsor
