Success Express Webinar: Define and Understanding Your Target Market

Description

Define and Understanding Your Target Market

Are your Marketing investments creating value for your customers and you? Do you market and sell to anyone that will buy what you sell? Or do you have a laser-focus on your Target Market? Do you have challenges meeting their needs and yours? Do you find yourself wishing you did not have a client or type of client?
This workshop will give you the perspectives and tools to identify your real target market and how to understand and align your services to your Target Market’s needs to create maximum value and loyalty.

• Learn how to DEFINE who is in your target market and why
  • Who you WANT to work with, or NOT – Your Red Velvet Rope policy
  • Define your ideal, or star, clients – who inspire you to do your Best Work
  • What to do with the rest and why
• Learn how to deeply understand your Target Market – key take-aways
  • Perspectives on Segmentation and Value
  • How to research and create Personas / Avatars and their compelling wants and needs and emotional connection
  • A Framework to Align your offerings – your role as the Guide
  • Telling your customer’s story – Your Message, Not the old ABCs of Selling
  • The Customer Experience journey and life cycle – key to building long-lasting relationships
• Important decisions regarding channels and media to deliver your message