Incorporating Podcasts to your Marketing Plan
Does your business have a big message for the world, a great story, or does your business lend itself to being a beacon of information in your industry? Or perhaps you've seen competitors enter into the podcasting world, and you're wondering if it's right for you. In this session you will discover all the aspects that make for a wholesome online marketing plan, and where podcasting can fit into yours. Come ready to have some local pizza and learn how to grow your business by having an online presence. Ina Coveney – Business Strategist | Educator | Speaker | Coach Founder of PodcastingClassesInBoston.com and host of the Trailblazing OUT of Corporate Life podcast. Ina Coveney is the host of the Trailblazing OUT of Corporate Life podcast and the founder of PodcastingClassesInBoston.com. As a business strategist and coach, she helps corporate professionals transition to entrepreneurship while still working full-time. Using their existing skills, she shows clients how to replace their salary within one year and embrace the entrepreneurial mindset. Building on her 15 years of corporate experience and her MBA in entrepreneurship, Ina started her own side business in web development before making her mark as a career transition coach. Ina has been featured in USA Today, business.com, and CEO Blog Nation. In addition to hosting her own podcast, Trailblazing Out of Corporate Life, she has been featured on She Breaks Thru, She's Making An Impact, and Biz Babes with Soul. This summer she partnered with Staples to launch a series of podcasting classes in studios across their Boston stores. Ina lives in the Greater Boston area with her husband and two young sons.