FREE Webinar - Writing Business Messages that Connect
Date and Time
Thursday Mar 12, 2026
9:30 AM - 10:30 AM EDT
With just a month to go before the Corridor Nine/495 Business Expo, how can you connect with prospects you expect to meet there?
Once you meet them, what can you say?
After the Expo, what’s a good follow-up strategy?
Business writer Allison Chisolm will take participants in this webinar through a series of exercises to identify who you’re reaching out to, what to say to them online and in-person, and how best to follow up after you’ve connected.
She’ll offer some clear dos and don’ts to achieve a professional business writing style that is both efficient and effective.
You’ll come away with new perspectives on how best to communicate with your business prospects, so they become customers.
Speaker:
Allison Chisolm, Founder
Choice Words/Chisolm & Co
Finding the heart of the story has been a hallmark of Allison Chisolm’s career. Founding Choice Words/Chisolm & Co. in 1996, she helps her clients clarify and share their core messages so they can make a difference in the world. She has served as marketing strategist, public relations counselor and content writer for business, healthcare and academic clients.
Allison’s passion for writing about people led her to publish two biographies of Worcester luminaries: 19th century inventor, industrialist and founder of Morgan Construction, Charles Hill Morgan, and 20th century education change agent for WPI, William Grogan.
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