MyWhiteboards / OptiMA Inc

About Us

Our mission at MyWhiteBoards.com is simple: To be the most trusted and innovative online destination for high-quality visual communication products, delivering curated experiences that empower ideas, inspiration, and collaboration. We aren't just a retailer; we are the direct online home of OptiMA Dry Erase, a family-owned American manufacturer with a story that began in 1987 with a lawnmower, $2,500 in seed money, and a powerful work ethic.

To understand our quality, it helps to understand our structure. OptiMA, Inc. is the parent entity that drives our vision, comprised of two distinct but integrated arms:

OptiMA Dry Erase: This is our manufacturing engine. Located in our 24,000-square-foot facility in Shrewsbury, Massachusetts, this is where raw materials—heavy-gauge aluminum, porcelain steel, and raw substrates—are transformed into the products you trust.

MyWhiteBoards.com: This is our digital storefront. It is the platform where we bring our innovations directly to you—businesses, educators, and individuals—providing a curated, user-friendly experience backed by deep product knowledge.

Together, we operate under one roof with one goal: to provide you with superior visual communication tools, made in the USA.